Wednesday, March 21, 2007

A revolution in business-to-business communication

We've got an AAF-Cleveland luncheon today. Our speaker is Wally Snyder, AAF president and CEO. If you worship in the church of advertising, this guy's your pope.

So I figured I couldn't wear my typical promo T-shirt. So, I changed the game with the promotional neck tie.

It's in support of our April speakers, John January and Tug McTighe of American Copywriter Fame.

For centuries, businessmen have been wearing fabric around their neck and unless it's got a Warner Brothers character on it, it's not saying too much. I've finally harnessed it's true marketing potential.

I hope Wally's impressed.

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