Monday, December 10, 2007

Nobody thought this was a bad idea?

I read an article in Brandweek about the worst brand extensions of the year. I'm shocked by what gets the green light.

The most appalling is the Precious Moments line of funeral urns and caskets.

Also making the list was Hooters brand energy drinks. Which led to the brea- uh, I mean best quote in the article:
“Hooters doesn’t stand for energy. It stands for boobs and chicken,” said
Laura Ries, president of Ries & Ries brand consultancy, Atlanta.

She's right. I also enjoyed the Bumblebee Prime Filet Chicken Breasts. I wonder if the tagline is "The chicken that tastes like tuna" or "The Chicken of the land."

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